Alas, the internet dating industry isn’t all flowers and moonlit walks. For organizations that sell online dating services, it is a world that is competitive each major business has got to one-up the other inside their claims — exactly how many users get communications, exactly how many of those communications result in times, and exactly how numerous marriages emerge from those unions. A page simply delivered by Match.com to just competitor Plentyoffish reveals just exactly how really these businesses use the figures.
The page is not very long — shortly, that is, irrespective of a bullet-pointed range of 18 stats from Plentyoffish’s advertising materials, which Match.com challenges its competitor to substantiate. (more…)